A Real QR Code Campaign
At Weekend Warrior, as many of you know, we like to "drink our own Koolaid". In other words, we practice what we preach. In the example below, we use QR Codes in a New Client Acquisition lumpy mail campaign.
 |
| Poker chip, wind-up delivery truck, and iCalculator |
The first step was to identify companies we would like as customers. Applying what we know about our current customers, we decided that we would look for the following characteristics: Forward-thinking, believes in the "power of promotional products", and is in Growth mode. We settled on a "Top 50" list to target to this multi-step campaign.
The second step was to send a special poker chip with our contact info on one side and a QR code (below) on the other along with a new GREEN catalog (email me if you want a copy). Those of you with a smart phone (with QR Reader app) can scan that image and will be launched to a video that explains briefly the value of using QR codes in a marketing campaign. If you do not know if your phone has such an app, simply go to your app store (or App World, depending on the phone) and download a free one. It takes just a minute or two, and is pretty straightforward. (If you do not have a smart phone, email me at ecb@weekendwarrior.biz and I will send you the link to the video).
This code can be linked to any web-based content, and in this case, I can change the link later if I choose to do so. For example, since this link currently takes you to our "Monthly Minute" (promo marketing ideas), next month I will change the link so that the same QR code takes you to another video and another new idea. Can you see how this might work for your business? Remember, it doesn't have to be a link to a video, but it should link to something appropriate for small-screen viewing.
The third step involves a mailing of a small, wind-up delivery truck with the slogan "We won't steer you wrong" imprinted with our logo. This is appropriate because the little truck is designed so that when its front wheels go over an edge, it immediately turns right, preventing it from tumbling over the edge. It is really pretty ingenious! We thought about a "We Deliver" slogan, but we ended up choosing this one.
The last step involves the mailing of an "iCalculator" that looks just like an iPhone, but is really just a calculator. It is designed to create a call to action - time to "do the math" and see how Weekend Warrior can help you get a valid return on your investment.
While this is a direct mail campaign, Weekend Warrior can help your company in ANY area using promotional items including Business Gifting, Employee Appreciation, Event Marketing, Tradeshow, and Self-promotions. With the economy about to really fire up, don't be left behind - let's put our heads together and plan something great!
As always, we can be reached at (412) 922-8389, or you can email us at ecb@weekendwarrior.biz or msb@weekendwarrior.biz. We hope to hear from you soon!
In next month's Monthly Minute video and blog, we hope to recap the results of the campaign.
Thanks for reading this far!
Ed and Maura
